Just as some words elevate the prospects of selling your home, some words act in the exact opposite. It is crucial to note some of these words so that you would not end up shooting yourself in the leg.
Some buyers are very sensitive to words, and once they see it in your ads copy, they get uninterested.
Here are some words that you should avoid using
- Filler words: Using fillers in your advertising copy has a way of reducing the expected impact on your buyer.
For instance: The kitchen is QUITE spacious, gives a less impact than The Kitchen is spacious.
Some of these filler words are listed below:
- Really
- Actually
- Literally
- Quite
- Basically
- Desperation words: A good number of home sellers are looking forward to selling their home. And from their advertising copy, you can tell which seller is desperate and a seller who is not. Sounding desperate has a way of sending the wrong message to prospective buyers.
It reveals your intention as someone who is only after their money. Some sensitive buyers could skip your home on real estate listings when they notice that.
Kindly avoid some of these words:
- Motivated buyer
- Searching a quick sale
- Urgently needed
- First come, first served
- Boastful words: There is a thin line between using nice words to extol your home and being pompous. Always bear in mind that you are selling value to your prospective buyers, and not necessarily your home. So, all your advertising copies should reflect the value they stand to gain when buying your home.
Avoid using the words below and replace with eye-catching words:
- Opulent
- Exaggerated
- Brags
- Massive
- Palatial
- Deluxe
- Plush
- Crime rate words: Crime exists almost everywhere, and people are usually concerned about their safety before buying a home. There is no need, including the crime rate on your advertising copy when you list your home on the real estate market. It is best to allow the buyer to come around, make their research and arrive at their conclusions.
Also, if your area’s crime rate is something to be worried about, it is best to handle it professionally. You can have a real estate wholesaler or professional to handle this aspect for you.
- Discriminatory words: It is vital not to use words that discriminate race, sex, disability, religion, color and family status. Such words are derogatory, and they do not send the right message to some prospective buyers.
To wrap it up, you need to remember that your home listing needs to be as inclusive as possible. Doing this would make your home more attractive. It is crucial not to eliminate any buyer, so your advertising copy should be as plain as possible.
If you do not know how to go about this, you can involve your real estate wholesaler or advisor to put you through. Avoid making mistakes that would reduce the chances of selling your home at a great price.
