With so much competition, it takes more than just putting your home on the market to sell it. You need to make noise and get people interested in your property — but that can be difficult when there are other houses like yours being sold at the same time! You need to be able to know how to stand out from the crowd, and doing so takes a lot of research and a few gimmicks here and there.
How can you set yourself apart? How do you make your home feel unique? In this edition of our blog, we’ll talk about unconventional real estate selling techniques, and how you can use them to sell your home quickly!
Throw an Event
Homebuyers usually attend several open houses before finding the one they want to purchase. If you want your home to stand out and feel unique, try hosting a backyard barbecue instead of the typical walk-through and refreshments. Make possible buyers feel welcome in the neighborhood while showing them future possibilities like holding more events similar to this. This will show off your home’s potential for entertaining guests and make it more memorable than other homes they’ve seen.
Have a witty ad
Most real estate ads lack creativity, which makes them indistinguishable from one another. To make your ad stand out, try being funny or quirky. A unique ad they can see in the streets or on social media will stick in their memory. And by using humor, you seem more relatable and human compared to other robotic real estate ads. Try searching around or researching samples of some fun ads that you can try using when showing off your home.
Big Ticket Items
Another unique approach that sellers are finding success with is the inclusion of a large-ticket item in the deal. Something they may have always wanted but would not buy for themselves. It’s possible to add a boat or even a car if it makes sense! Gaming consoles or a beautiful couch are also some interesting examples.
If something as extravagant as adding a new big screen television to your home isn’t feasible, consider offering customers “credit” towards furniture or another similar offer. People love receiving things for free, and no matter how much or little it factors in to your asking price, people will always be happy to accept gifts.
Get High Tech
By spending a bit more money now, you can receive much greater rewards later on. How so? Hire a videographer to make a unique eye-catching video of your home that looks like it could be the trailer for a Hollywood movie! While it is an added expense to produce high-quality media for your advertisement, it will be worth it. You can also have professional photos taken with a drone for a unique perspective. And don’t forget to showcase the neighborhood in these photos! Buyers will appreciate getting a taste of what living in your home and area would really be like.
Take Your Staging Up A Notch
Most people are aware that to truly make buyers fall in love, a house must be staged well. However, by going above and beyond, you can guarantee that your home is completely unforgettable and unique. Consider the amenities at a five-star hotel or high-end home. You only find the most elegant, fluffy hand towels hanging in the bathroom.
When visitors come to your home, you want it to ooze luxury and refinement. One way to do this is by presenting hors d’oeuvres on an elegant serving tray, even if these aren’t items you would typically use in your daily life. This will help make your home stand out against the other homes they might be considering.
Let your guests stay over
If you’re selling your old home and the buyer is still undecided, tell them they can spend a night in the home! It will make it feel like a staycation, a unique chance to experience what it will be like living there in the long run. This way, they’ll get an authentic experience of what it would be like to live there.
Are you searching for unique and creative ways to market your Scottsdale, AZ property? Our staff is always coming up with unique methods to sell your property quickly! Send us an email here or give our office a call now! (214) 817-4224.
